Marketing Scotland as a destination for business events to an international audience is part of our core remit.
VisitScotland Business Events communicates and engages with thousands of international business events professionals through our social channels, monthly newsletters and across our website.
Our team can support your business in a number of ways, including:
Website features
We showcase a diverse range of content on our website, encompassing in-depth features and comprehensive content dedicated to Scotland. Featuring city and region guides, insightful articles for venues and hotels, curated suggestions for memorable experiences, as well as offerings in Scotland's food & drink scene.
Newsletter features
Our monthly newsletter reaches an extensive audience of over 2,600 event planners, agencies, and business event professionals. We are always happy to feature relevant news and updates from across Scotland to keep our readers well-informed and engaged.
Social Media promotion
Highlight your business events industry related news and stories to 20,000 followers on our LinkedIn and X (twitter). We can share and amplify your content to an international audience.
Video and image assets support
We can support your business or your event with images and videos that show the best of Scotland.
The VisitScotland Media Toolkit is a free to use service that gives you access to thousands of images from across Scotland. Simply register for a free account, search for the images you need and download here.
VisitScotland Business Events team also has various video assets that can be used to promote your event or destination, or even used in bids. To find out more about video assets, please get in touch.
Feature in our videos
One of the most effective ways to gain audience traction and share your message is through video storytelling. Each year we produce a variety of video case studies that tell the story of positive events creating change in Scotland.
Our team are always looking for events and businesses to partner with, so if you have an event, a project or a new idea you want to share, then let us know.
Journey to Change - the stories we tell and what we are looking for
Positioning Scotland as a business events destination is an important job. Scotland competes with countries and destinations across the UK, Europe and around the world. Finding a distinct voice in this crowded marketplace is crucial, and we want Scotland to be recognised as one of the worlds leading business events destinations.
Our current client facing messaging is called Journey to Change. Journey to Change focuses on the positive impact that business events can have in a country, on successful business events that are making a change in Scotland, and on businesses who are working with business events to create this positive change.
Journey to Change also highlights Scotland's key sectors, innovations and academic achievements. Scotland is often seen through a very specific cultural lens, whereas for many business events planners, a countries academic or sectoral strengths are of greater importance when selecting where to hold their event.
If you think you have a story to tell that showcases how business events in Scotland can be part of a Journey To Change - then please let us know and we can discuss which of our channels and platforms might be best suited to your goals.
