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Event opportunities for Scottish industry

We offer a wide variety of trade show and event attendance opportunities that will provide you with the best platforms for promoting your business to meeting, incentive, conference, and exhibition (MICE) buyers in key markets worldwide.

VisitScotland's MICE buyers event

© VisitScotland / Callum Bennetts

Available opportunities

You will find a range of different formats to suit your budget and requirements, from large-scale international exhibitions to intimate networking dinners.

Business Events team and Scottish partners are hosting buyers at TMS.

Business Events team and Scottish partners are hosting buyers at TMS.

UK & Ireland

The Meetings Show,  24 -25 June 2026 | London, UK

The Meetings Show is the UK’s leading exhibition for the meetings and events industry, attracting high-quality buyers from across the UK and Europe, including agencies, corporate and association planners. It offers Scottish businesses a valuable platform to strengthen their presence in the UK and European MICE market and connect with existing and prospective clients. Learn more about The Meetings Show.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Corporate and association meeting planners, venue-finding and event agencies, company executives and executive assistants

Cost: £4,495 + VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Register your intent to attend by Friday 6 March 2026.

 

Europe

VisitScotland Business Events and Scottish partners at IMEX Frankfurt 2025.

VisitScotland Business Events and Scottish partners at IMEX Frankfurt 2025.

IMEX Frankfurt, 19 – 21 May 2026 | Frankfurt, Germany

IMEX Frankfurt is Europe’s largest trade show for the global meetings, events and incentive travel industry, held annually at Messe Frankfurt in Germany. The three-day event attracts more than 13,000 professionals, including meeting planners, corporate and association organisers, and incentive buyers from over 90 countries, with strong representation from Germany, the USA, the UK, Europe and South America. Bringing together thousands of suppliers and hosted buyers, IMEX offers valuable networking, market insight and opportunities to generate leads and build international partnerships. More information about IMEX Frankfurt.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Meeting planners, corporate and association event organisers and incentive travel buyers  

Cost: £6,995 +VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Register your intent to attend by Friday 6 March 2026.

Business Events team and Scottish exhibiting partners at IBTM World.

Business Events team and Scottish exhibiting partners at IBTM World.

IBTM World, 17 – 19 November 2026 | Barcelona, Spain

IBTM World is a premier global exhibition for the business events and meetings industry, held annually in Barcelona, Spain. It brings together around 12,000 industry professionals, including decision-makers and event planners from key international markets, creating opportunities to generate high-quality leads, build lasting partnerships and showcase your brand. Over three days of curated content, one-to-one meetings and networking, the event provides a powerful platform to connect, learn and do business. Find out more about IBTM World.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Meeting planners, corporate and association event organisers and incentive travel buyers  

Cost: £6,995 +VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Register your intent to attend by Friday 6 March 2026.

The Americas

VisitScotland and Scottish partners at IMEX America 2024

VisitScotland and Scottish partners at IMEX America 2024

IMEX America, 13 – 15 October 2026 | Las Vegas, USA

IMEX America is the largest global trade show for the meetings and events industry, held annually in the United States. The three-day event welcomes over 17,000 participants, including around 6,000 hosted and visitor buyers from more than 70 countries, with strong representation from the United States, Canada and South America. Buyers include event agencies, corporate planners and association organisers. IMEX America delivers extensive networking, business meetings and education, offering valuable opportunities to generate leads, build partnerships and gain market insight worldwide. Find out more about IMEX America.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Meeting planners, corporate and association event organisers and incentive travel buyers   

Cost: £7,995 + VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Register your intent to attend by Friday 6 March 2026.

Partner selection criteria & T&Cs

Spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.

In the event of oversubscription, selection criteria may include:

  • Event registration received within the deadline period.
  • Regional spread of partners – opportunity for partners across Scotland to be represented.
  • Appropriate split of partners suitable for the event: such as across hotels, venues, and DMOs.
  • Suitability of the partner’s business to effectively deliver requirements of the Business Events sector targeted at the event.
  • Previous opportunities to participate. 

Read the full T&Cs for attending event opportunities with VisitScotland.

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