Event opportunities for Scottish industry

UK & Ireland

CHS Manchester, 30 September 2026 | Manchester, UK

Join VisitScotland at CHS Manchester, the UK’s largest MICE exhibition outside London, connecting over 500 event professionals with leading destinations and suppliers. Showcase your venue or DMC to high-quality UK buyers, raise your profile under the Scotland banner, and benefit from a prime stand location, shared exhibiting costs and valuable market introductions. A strong opportunity for Scottish businesses looking to grow in the UK MICE market. Find out more about CHS Manchester.

Participation also includes reserved meeting space on the VisitScotland branded stand, pre-show marketing and PR support from VisitScotland and access to a personal online portal to manage appointments.

Target audience: Independent and agency MICE planners, corporate event organisers, venue finders, executive assistants and UK association buyers

Cost: £1,800 +VAT (excludes travel and accommodation)

Registration is now closed.

micebook EXPO, 1 - 2 February 2027 | London, UK

Join VisitScotland in the branded Scotland zone at micebook EXPO, a leading event for connecting with UK-based intermediary and in-house event planners. Meet a targeted buyer audience through up to 20 pre-scheduled appointments across two days, complemented by free-flow networking opportunities throughout the programme. Ideal for destination marketing organisations, independent venues, city centre and resort hotels, regional properties and Scottish suppliers looking to raise their profile and generate business within the UK corporate and intermediary MICE market. Find out more about micebook EXPO.

Target audience: Intermediary agencies and in-house corporate event buyers

Cost: £3,450 +VAT (excludes travel and accommodation)

To register your intent to attend, email theresa.steven@visitscotland.com by Friday 30 October 2026.

Oktoberfest and Break the ICE Forum, 30 September – 3 October 2026 | Munich & Salzburger Land, Germany

Our Oktoberfest event at Weinzelt offers an informal, memorable afternoon connecting with around 16 top Munich-based event organisers in Kuffler’s sought-after Weinzelt tent. Enjoy relaxed networking to build relationships, raise profile, and warm up key contacts ahead of Break the ICE Forum.

Break the ICE Forum Salzburger Land connects leading MICE suppliers with pre-qualified buyers from Germany, the UK and Europe through curated one-to-one meetings, networking and social activities, delivering high-value international market access in a relaxed, productive hosted buyer environment setting. Find out more about Break the ICE Forum Salzburger Land.

Target audience: German-speaking MICE agencies and corporate planners, UK and European agencies

Cost:

Oktoberfest at Weinzelt: £750 +VAT

Break the ICE Forum: €3,100 +VAT, shared table (excludes travel and accommodation)

• €4,200 +VAT, single table (excludes travel and accommodation)
• Preferential rates apply and are invoiced directly by Break the ICE Forum

Registration is now closed.

Events Days International, 3 December 2026 | Paris, France

Events Days International is one of France’s leading MICE workshops, attracting over 400 high-quality buyers from the Paris region. The event features a full day of pre-scheduled one-to-one meetings, networking opportunities and educational content, culminating in a gala evening for buyers and suppliers. As a Scottish partner, you will exhibit individually while benefiting from a strong Team Scotland presence. Packages include an exhibition table, buyer meetings, lunch and gala dinner, plus visibility through a newsletter reaching 15,000 contacts and social media promotion by the organiser. Find out more about Events Days International.

Target audience: French event and MICE agencies, corporate and association meeting planners and venue-finding agencies

Cost

• Basic package: €2,650 +VAT (or €1,950 +VAT for a shared table)
• Business package: €3,450 +VAT (or €2,300 +VAT for a shared table)
• Signature package: Price on request

All options exclude travel and accommodation. Preferential rates apply and will be invoiced directly by Events Days International.

Registration is now closed.

INTER[action] by Amex GBT Meetings & Events, 23 - 25 February 2027 | Geneva, Switzerland

Join VisitScotland at INTER[action], Amex GBT Meetings & Events' exclusive EMEA employee meeting and partner showcase. Connect with EMEA meeting professionals through two days of networking, group appointments and business development opportunities. Suitable for hotels, exclusive venues and DMOs. Participation includes a shared table, one representative per company, 23 x 15-minute group appointments with two planners per meeting, plus exposure via the global Meetings Source partner platform. Learn more about Amex GBT Meetings & Events.

Target audience: Over 300 meeting professionals from across Europe (primarily the UK and Germany), representing Fortune 500 clients, with additional attendees from the US and APAC.

Cost: £3,600 +VAT (per partner, shared table, excludes travel and accommodation)

Note: Hotels and DMCs must be enrolled in the AMEX Preferred Partner Programme to participate. Annual membership starts from £2,000. Venues, convention bureaux and DMOs are exempt, as their participation fee for INTER[action] includes partner status for one year.

Registration is now closed.

IMEX America, 13 – 15 October 2026 | Las Vegas, USA

IMEX America is the largest global trade show for the meetings and events industry, held annually in the United States. The three-day event welcomes over 17,000 participants, including around 6,000 hosted and visitor buyers from more than 70 countries, with strong representation from the United States, Canada and South America. Buyers include event agencies, corporate planners and association organisers. IMEX America delivers extensive networking, business meetings and education, offering valuable opportunities to generate leads, build partnerships and gain market insight worldwide. Find out more about IMEX America.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Meeting planners, corporate and association event organisers and incentive travel buyers   

Cost: £7,995 +VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Registration is now closed. To be added to the waitlist, please email richard.knight@visitscotland.com.

International Meetings & Incentive Summit, 1 - 4 December 2026 | Cartagena, Colombia

Showcase your organisation to top North American planners at the International Meetings & Incentive Summit, Northstar’s premier hosted‑buyer event for global meetings and incentive programmes. Over three immersive days, connect through pre‑scheduled one‑to‑one appointments and experiential networking with buyers actively sourcing international destinations. As part of Team Scotland, benefit from preferred pricing, a shared table presence, pre-show marketing support and access to at least 25 high‑value appointments. Ideal for convention bureaux, DMCs, hotels, venues and experience providers looking to expand their international business events reach. More information about International Meetings & Incentive Summit.

Target audience: Corporate meeting planners, incentive travel buyers  

Cost: £3,400 ($4,500) +VAT (excludes travel and accommodation)

Note: This cost is based on two partners sharing an appointment table.

To register your intent to attend, email richard.knight@visitscotland.com by Wednesday 30 September 2026.

SMU International, 7 - 9 March 2027 | New York, USA

SMU International is a premier hosted-buyer event connecting North American meeting and incentive travel planners with international destinations and suppliers. Organised by Northstar Meetings Group’s leading brands, it provides targeted networking, expert-led education, and one-to-one business appointments in an exclusive setting. Ideal for hotels, destination management companies (DMC) and conference centres seeking North American business, the event offers valuable industry insights, quality connections and memorable experiences across New York City. Learn more about SMU International.

Target Audience: Independent and larger MICE agencies, corporate event and associations meeting professionals

Cost:

• $5,750 (approx. £4,260) +VAT (per partner, shared table, excludes travel and accommodation)
• $8,750 (approx. £6,480) +VAT (full table, excludes travel and accommodation)

To register your intent to attend, email richard.knight@visitscotland.com by Friday 14 November 2026.

Spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.

In the event of oversubscription, selection criteria may include:

• Event registration received within the deadline period.
• Regional spread of partners – opportunity for partners across Scotland to be represented.
• Appropriate split of partners suitable for the event: such as across hotels, venues, and DMOs.
• Suitability of the partner’s business to effectively deliver requirements of the Business Events sector targeted at the event.
• Previous opportunities to participate. 

Read the full T&Cs for attending event opportunities with VisitScotland.