Event opportunities for Scottish industry

UK & Ireland

C&IT Festival of Forums, 6 - 8 July 2026 | Liverpool, UK

Step into one of the UK’s most influential MICE marketplaces as C&IT’s flagship Festival of Forums returns to Liverpool in 2026. Across three dynamic days, you’ll engage with 65+ senior UK buyers through guaranteed 1‑1 meetings, immersive networking experiences and unparalleled brand exposure. Connect with planners actively sourcing new partners, gain fresh industry insights and maximise your ROI with a schedule curated around your target audience. If you’re looking to elevate visibility, build meaningful relationships and secure high‑value business, this is the forum you need to be at. More information about C&IT Festival of Forums.

Target Audience: Senior MICE buyers from corporates, agencies and associations, all with active RFPs

Cost:

Tier 1: £5,000 + VAT (40% VisitScotland discount applied)

• Includes 1 representative, 20 guaranteed meetings
• Or £2,500 each if sharing meetings and cost with a partner

Tier 2: £3,500 + VAT (60% VisitScotland discount applied)

• Includes 1 representative, 10 guaranteed meetings

Registration is now closed.

Oktoberfest and Break the ICE Forum, 30 September – 3 October 2026 | Munich & Salzburger Land, Germany

Our Oktoberfest event at Weinzelt offers an informal, memorable afternoon connecting with around 16 top Munich-based event organisers in Kuffler’s sought-after Weinzelt tent. Enjoy relaxed networking to build relationships, raise profile, and warm up key contacts ahead of Break the ICE Forum.

Break the ICE Forum Salzburger Land connects leading MICE suppliers with pre-qualified buyers from Germany, the UK and Europe through curated one-to-one meetings, networking and social activities, delivering high-value international market access in a relaxed, productive hosted buyer environment setting. Find out more about Break the ICE Forum Salzburger Land.

Target audience: German-speaking MICE agencies and corporate planners, UK and European agencies

Cost:

Oktoberfest at Weinzelt: £750 +VAT

Break the ICE Forum: €3,100 +VAT, shared table (excludes travel and accommodation)

• €4,200 +VAT, single table (excludes travel and accommodation)
• Preferential rates apply and are invoiced directly by Break the ICE Forum

Registration is now closed.

Events Days International, 3 December 2026 | Paris, France

Events Days International is one of France’s leading MICE workshops, attracting over 400 high-quality buyers from the Paris region. The event features a full day of pre-scheduled one-to-one meetings, networking opportunities and educational content, culminating in a gala evening for buyers and suppliers. As a Scottish partner, you will exhibit individually while benefiting from a strong Team Scotland presence. Packages include an exhibition table, buyer meetings, lunch and gala dinner, plus visibility through a newsletter reaching 15,000 contacts and social media promotion by the organiser. Find out more about Events Days International.

Target audience: French event and MICE agencies, corporate and association meeting planners and venue-finding agencies

Cost

• Basic package: €2,650 (or €1,950 for a shared table)
• Business package: €3,450 (or €2,300 for a shared table)
• Signature package: Price on request

All options exclude travel and accommodation. Preferential rates apply and will be invoiced directly by Events Days International.

Registration is now closed.

Incentive Live, 31 May – 2 June 2026 | Florida, USA

Step into the global spotlight at Incentive Live, where Scotland’s business events industry can connect with over 85 highly-qualified North American incentive buyers. This premier Northstar event combines pre-scheduled appointments, immersive education, and high‑value networking to spark meaningful partnerships. As part of Team Scotland, you’ll gain standout visibility, benefit from preferred partner pricing, and enjoy a collaborative exhibiting environment. Join hotels, venues, DMCs and experience providers showcasing Scotland’s best to the world, and unlock new international incentive opportunities over two powerful days. More information about Incentive Live.

Target audience: Incentive travel buyers

Cost: £3,500 ($4,625) + VAT (excludes travel and accommodation)

Note: This cost is based on two partners sharing an appointment table.

Registration is now closed.

IMEX America, 13 – 15 October 2026 | Las Vegas, USA

IMEX America is the largest global trade show for the meetings and events industry, held annually in the United States. The three-day event welcomes over 17,000 participants, including around 6,000 hosted and visitor buyers from more than 70 countries, with strong representation from the United States, Canada and South America. Buyers include event agencies, corporate planners and association organisers. IMEX America delivers extensive networking, business meetings and education, offering valuable opportunities to generate leads, build partnerships and gain market insight worldwide. Find out more about IMEX America.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Meeting planners, corporate and association event organisers and incentive travel buyers   

Cost: £7,995 + VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Register your intent to attend by Friday 29 May 2026.

International Meetings & Incentive Summit, 1 - 4 December 2026 | Cartagena, Colombia

Showcase your organisation to top North American planners at the International Meetings & Incentive Summit, Northstar’s premier hosted‑buyer event for global meetings and incentive programmes. Over three immersive days, connect through pre‑scheduled one‑to‑one appointments and experiential networking with buyers actively sourcing international destinations. As part of Team Scotland, benefit from preferred pricing, a shared table presence, pre-show marketing support and access to at least 25 high‑value appointments. Ideal for convention bureaux, DMCs, hotels, venues and experience providers looking to expand their international business events reach. More information about International Meetings & Incentive Summit.

Target audience: Corporate meeting planners, incentive travel buyers  

Cost: £3,400 ($4,500) + VAT (excludes travel and accommodation)

Note: This cost is based on two partners sharing an appointment table.

To register your intent to attend, email richard.knight@visitscotland.com by Friday 31 July 2026.

Spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.

In the event of oversubscription, selection criteria may include:

• Event registration received within the deadline period.
• Regional spread of partners – opportunity for partners across Scotland to be represented.
• Appropriate split of partners suitable for the event: such as across hotels, venues, and DMOs.
• Suitability of the partner’s business to effectively deliver requirements of the Business Events sector targeted at the event.
• Previous opportunities to participate. 

Read the full T&Cs for attending event opportunities with VisitScotland.