Event opportunities for Scottish industry

UK & Ireland

The Meetings Show,  24 -25 June 2026 | London, UK

The Meetings Show is the UK’s leading exhibition for the meetings and events industry, attracting high-quality buyers from across the UK and Europe, including agencies, corporate and association planners. It offers Scottish businesses a valuable platform to strengthen their presence in the UK and European MICE market and connect with existing and prospective clients. Learn more about The Meetings Show.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Corporate and association meeting planners, venue-finding and event agencies, company executives and executive assistants

Cost: £4,495 + VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Registration is now closed.

IMEX Frankfurt, 19 – 21 May 2026 | Frankfurt, Germany

IMEX Frankfurt is Europe’s largest trade show for the global meetings, events and incentive travel industry, held annually at Messe Frankfurt in Germany. The three-day event attracts more than 13,000 professionals, including meeting planners, corporate and association organisers, and incentive buyers from over 90 countries, with strong representation from Germany, the USA, the UK, Europe and South America. Bringing together thousands of suppliers and hosted buyers, IMEX offers valuable networking, market insight and opportunities to generate leads and build international partnerships. More information about IMEX Frankfurt.

VisitScotland stand attendance includes a branded pod in the UK zone, seating for up to three people with tablet holders, lockable storage and company branding, plus pre-show marketing support.

Target audience: Meeting planners, corporate and association event organisers and incentive travel buyers  

Cost: £6,995 +VAT (excludes travel and accommodation)

Note: an additional charge of £500 + VAT will be applied for partners who wish to have two delegates with a diary each on stand.

Registration is now closed.

Incentive Live, 31 May – 2 June 2026 | Florida, USA

Step into the global spotlight at Incentive Live, where Scotland’s business events industry can connect with over 85 highly-qualified North American incentive buyers. This premier Northstar event combines pre-scheduled appointments, immersive education, and high‑value networking to spark meaningful partnerships. As part of Team Scotland, you’ll gain standout visibility, benefit from preferred partner pricing, and enjoy a collaborative exhibiting environment. Join hotels, venues, DMCs and experience providers showcasing Scotland’s best to the world, and unlock new international incentive opportunities over two powerful days. More information about Incentive Live.

Target audience: Incentive travel buyers

Cost: £3,500 ($4,625) + VAT (excludes travel and accommodation)

Note: This cost is based on two partners sharing an appointment table.

To register your intent to attend, email richard.knight@visitscotland.com by Friday 8 May 2026.

Global Incentive Summit, 2 – 5 November 2026 | Madrid, Spain

The Global Incentive Summit by Northstar is a global hosted‑buyer event connecting top North American incentive planners with exceptional hotels, resorts, DMOs and unique venues worldwide. Through curated appointments, rich networking, and insightful education sessions, this summit fosters powerful business relationships. Ideal for organisations targeting the North American market, it offers access to fully pre‑qualified buyers from leading MICE agencies and corporate planners. Attend with VisitScotland to enhance your presence through shared representation, exclusive pricing and strong pre-show support. More information about Global Incentive Summit.

Target audience: Independent and larger MICE agencies and corporate direct planners

Cost: £4,125 ($5,550) + VAT (excludes travel and accommodation)

Note: This cost is based on two partners sharing an appointment table.

To register your intent to attend, email richard.knight@visitscotland.com by Friday 15 May 2026.

LUXE Jamaica by M&I, 7 – 8 December 2026 | Half Moon Resort, Jamaica

LUXE is a hosted-buyer event for the global premium and high-end incentive luxury travel. Connect with top-tier American buyers through curated appointments, immersive networking, and unforgettable experiences in a stunning Caribbean setting. Designed for luxury hotels, resorts, DMOs and unique venues ready to break into the North American market, LUXE Jamaica offers unparalleled access to high‑value MICE planners. Join VisitScotland and amplify your presence with shared representation, strategic support, and powerful pre-arranged meetings. More information about LUXE Jamaica by M&I.

Target audience: Independent and larger MICE agencies, corporate event planners and venue finders

Cost: £4,315 + VAT (excludes travel and accommodation)

Note: This cost is based on two partners sharing an appointment table.

To register your intent to attend, email richard.knight@visitscotland.com by Thursday 30 April 2026.

Spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.

In the event of oversubscription, selection criteria may include:

• Event registration received within the deadline period.
• Regional spread of partners – opportunity for partners across Scotland to be represented.
• Appropriate split of partners suitable for the event: such as across hotels, venues, and DMOs.
• Suitability of the partner’s business to effectively deliver requirements of the Business Events sector targeted at the event.
• Previous opportunities to participate. 

Read the full T&Cs for attending event opportunities with VisitScotland.