Group mindful walking with WanderWomen Scotland
Scotland’s Meaningful Travel Map
VisitScotland has partnered with Tourism Cares to help the travel trade and sustainability-minded travellers easily connect with organisations making a positive social and environmental impact. The Meaningful Travel Map of Scotland features vetted, bookable experiences that align with your values and deliver purpose-driven travel.
Scotland’s Meaningful Travel Map
Community craft in Dundee
For example, you can learn traditional craftsmanship in a unique, hands-on experience with Dundee Community Craft CIC. Here you’ll design, create, and take home your own bespoke piece of jewellery, helping you to ‘switch off’ and feel energetically revived whilst being immersed in local storytelling.
Dundee Community Craft CIC was established in collaboration with local residents in response to the city’s ongoing challenges with poverty and poor mental health. The organisation uses craft and design as tools to build resilience, boost confidence, and develop skills for those facing adversity.
Protecting land and sea in Dunoon
Or experience breath-taking wilderness and adventure on a boat tour with Wreckspeditions. Launching from the beautiful town of Dunoon, only one hour from Glasgow, see stunning landmarks, islands, shipwrecks, lighthouses, piers and more. Plus, a huge array of wildlife, from porpoise, dolphins, seals, birds of prey, and even the odd whale!
Wreckspeditions help to secure the planet for future generations. They work with Ghost Fishing UK to clear lost fishing gear from the sea and donate any items to local fisherman for repurposing, in turn supporting the local economy. They organise beach cleans locally and help to monitor marine life, assist with animal rescues and collect important data on marine life habitats and species.
Meaningful Events Guide
Tourism Cares has also launched the Guide to Creating Meaningful Events, a practical, purpose-driven resource that helps planners design gatherings that create real, measurable impact. It offers actionable steps for integrating sustainability and social good into every stage of event planning.
Cairngorms National Park
Turn Celebration into Inspiration
Recognising performance can do more than celebrate, it can spark innovation and align people with a greater purpose. In Scotland, incentive experiences go beyond the expected. Think immersive journeys that inspire fresh thinking, connect with local changemakers, and support the UN Sustainable Development Goals (SDGs). From visionary cities to wild landscapes and grassroots initiatives, Scotland offers incentive travel that leaves a legacy.
Here’s a glimpse at how some stops on your itinerary might look and why they’ll resonate long after the journey ends:
Storytelling and impact in Edinburgh
Edinburgh is a city of activism and ideas, and this is encapsulated by a visit to the Scottish Storytelling Centre, where history is told through a global lens. Then walk the streets with Invisible Cities, guided by people who’ve experienced homelessness and who can share powerful stories of resilience and hope. At the Grassmarket Community Project, lunch comes with a side of impact: this is where training programs and social enterprise come to life. Later, delegates can connect with technology and sustainability innovators at CodeBase, the UK’s largest tech hub. Recharge overnight at The Scott Hotel, a Green Tourism-certified stay with local roots.
Circular economies and conscious enterprise in Glasgow
In Glasgow, discover how creativity meets conscious business by enjoying breakfast at KAF Coffee, which is renowned for its commitment to sourcing from ethical suppliers, before joining a hands-on upcycling workshop at Rags to Riches – a social enterprise redefining waste and value. After a delicious plant-based lunch with social purpose at Soul Food Kitchen, explore The Whisky Bond, a hub for sustainable enterprise and design. Dinner at The Gannet showcases seasonal, Scottish produce, and the evening could include a cultural experience with local artists or a facilitated panel at the Centre for Contemporary Arts. Conclude the day with a relaxing stay at Radisson RED, where bold design meets sustainable practice.
Nature, wellbeing, and stewardship in Loch Lomond
In Loch Lomond & The Trossachs National Park, the pace slows. A guided eco-cruise reveals local conservation work, followed by forest bathing in ancient woodland – a restorative way to reconnect with nature. In the afternoon, delegates can walk the whimsical Faerie Trail or opt for hands-on tree planting. Unwind at Cameron House with a wellness-focused dinner and space for quiet reflection.
Loch Lomond & The Trossachs National Park
Regenerative food and climate resilience in Aberdeenshire
In Aberdeenshire, the focus moves to food, farming, and climate. At The Ethical Dairy, delegates can explore regenerative farming where animals, land, and ecosystems thrive together. After enjoying lunch at The Kinneuchar Inn, visit CFINE, a social enterprise addressing hunger and food waste through community-led solutions. End the day with a dinner at DogTap where delegates can enjoy an array of locally sourced vegan and vegetarian delights. The day will culminate with a stay at Glen Dye Cabins, a retreat blending design with environmental ethics.
Some more stops on your itinerary in Scotland
