BE Trade Shows VSBE stand image

VisitScotland Business Events Stand

Article Published 25/01/2022

As the global business events industry continues on its journey to recovery from the pandemic, now more than ever it is crucial that we resume meeting new and existing clients in a face-to-face environment. In-person events are vital for growing our knowledge and our relationships.

Each year, the VisitScotland Business Events team attends and exhibits at several of the largest exhibitions and tradeshows for the business events sector to promote the country as a desirable destination for events.

The team is already in the planning stages for 2022 shows and has a number of opportunities available for our industry partners to join team Scotland on stand. These shows are a fantastic opportunity to promote your businesses and Scotland to high-level meeting, incentive, conference, and event buyers in key markets including North America, Europe, and UK. Below is a list of tradeshows and exhibitions that VisitScotland Business Events will exhibit at in 2022.

If you are interested in joining VisitScotland Business Events as a partner for these shows, the opportunities will be posted on the Marketing Opportunities section of our website and will also be included in our newsletter. If you haven't already done so, you can sign up to the newsletter here. If you have any questions on any of the above events, please contact Lindsay Hume for further information.


CHS Leeds

CHS Leeds is one of the largest events for planners, agents, venue finders and EAs/PAs in the North of England. Over the past 13 years of the show, CHS has established a track record of attracting high-quality meeting and event professionals and will connect you with more than 800 key buyers.

Find out more about CHS Leeds here.

The Meetings Show

The Meetings Show is the UK's leading exhibition for the meetings, events, conference and incentives industry. It also delivers the largest hosted buyer programme of any industry event in the UK, attracting high-quality buyers from across the UK and Europe, including agency, association, and corporate buyers.

Find out more about The Meetings Show here.

CHS Birmingham

Similar to its sister show, CHS Birmingham is an event dedicated to event planners, agents, venue finders and EAs/PAs from across Birmingham and West Midlands. The show attracts high-quality meeting and event professionals and will connect you with more than 800 key buyers.

Find out more about CHS Birmingham here.


IMEX Frankfurt

IMEX Frankfurt is the largest tradeshow in Europe for the meetings and events industry. The exhibition attracts event planners, PCOs, incentive houses and corporate buyers across Europe and further afield. The location of the event makes it a prime opportunity to meet international buyers whilst placing you at the centre of Europe's most influential and profitable market, Germany.

Find out more about IMEX Frankfurt here.

IMEX America

IMEX America is the largest tradeshow in North America for the meetings and events industry. Thousands of buyers, meeting planners and suppliers are brought together from every sector across the global meetings industry. IMEX America has an unrivalled hosted buyer programme to connect you with the right buyers for your business.

Find out more about IMEX America here.

IBTM World

IBTM World is the leading global event for the business events industry and has one goal; to inspire the events world to deliver exceptional experiences. The event, which takes place in Barcelona, attracts a high calibre of industry professionals from around the globe. IBTM World has a robust set of criteria in place to vet buyers who come from across the world, to ensure that you are meeting people with the relevant business and budget to spend.

Find out more about IBTM World here.