VisitScotland Talks 'Why Scotland And Why Now' In Europe

The VisitScotland Association Reception is a continuation of the country's bold strategy for engaging with international associations. It showcased the country's knowledge economy, collaborative outlook and history of innovation and invention, as well as its ongoing contributions to modern science, academia and industry.

It also served as a reminder to attendees about the wealth of connections VisitScotland Business Events has with world class researchers and facilities, as well as an opportunity to share its outlook and values.

Renowned Scottish STEM (science, technology, engineering and mathematics) entrepreneur Dr Poonam Malik delivered the keynote address at the reception and shared her insights on the country's groundbreaking industries and pathways for associations to connect. Her invaluable contributions on Scotland's innovation offered a fresh perspective surrounding meetings, dialogues and staying connected in this ever-changing landscape.

Also commenting on the event, Fiona MacKinnon, Associations & Sectors at VisitScotland Business Events said: "It was great to be back at Scotland House hosting a reception for our Brussels based Association colleagues, discussing our messaging about why now is the time to engage and work with us in Scotland, to share ideas, connect with new colleagues and to transform the meetings of tomorrow.

"In Scotland, associations can connect and engage with world leading institutions, creating lasting value and learning for delegates. We provide the platform for associations to innovate, pioneer and lead and there are fewer greater and more lasting adverts for our country than welcoming 4,000 world leaders to spend a week with us."

To find out more about how VisitScotland's Business Events works with associations, speak to our team.