The Vine car launch case study

The Vine Conference Centre

Company Name: Launch Events Management Ltd / Mercedes-Benz

Name of the Event: X-Class Dealer Training event

Number of Delegates: 50

Venue: The Vine Conference Centre

Take a sneak-peak at a recent event for Mercedes in the historic town of Dunfermline, at The Vine Conference Centre. Organised by Launch Events Management Ltd, the event saw 50 delegates gather for 2 days of intense dealership training.

The X-Class Dealer Training event was a key activity for the launch of Mercedes-Benz's premium offering to the UK's pick-up market; the X-Class. Launch Events facilitated the event at multiple venues across the UK in order to deliver a holistic vehicle training experience to the Mercedes-Benz dealer network. Holding the event in Scotland meant that this essential training event was accessible to dealerships based in the more northern areas of Scotland.

A pivotal requirement for the event venue was that the vehicles be displayed in the main event space, as the indoor vehicle display formed the core part of the training experience. Another integral part of the event demanded that delegates be provided with a dynamic driving experience. The Vine's proximity to Knockhill Racing Circuit, again meant that The Vine Conference Centre was a great choice.

The flexibility of staff at the Conference Centre and the careful planning by Launch Events Management meant the event was a great success.

Launch Events Management representative , said: 'We contacted Tim at the Vine Conference Centre who jumped straight in to helping us make this event possible.'

For more information or to book your event at the Vine Conference Centre, contact Tim Thomson or call 01383-631005.

*Source: The Vine Conference Centre