The view from Stac Pollaidh - North Coast 500

Why Scotland

Plan your next automotive event in Scotland

From winding roads through heather-covered hills to cruising dramatic coastlines, Scotland is a country celebrated for some of the most beautiful drives in the world, most notably the North Coast 500.

Combined with a backdrop of beautiful castles and famous hospitality, it's the perfect destination for automotive industry events, from driving incentives to dealership conferences. Read on to discover inspiring case studies, unique venues and creative suppliers, guaranteed to move your event-planning up a gear.

10 outstanding Scottish car launch locations

We've put together a list to help you choose the perfect venue for your next car launch. From the ballroom of a floating boutique hotel, to the courtyards of Scotland's finest stately homes.

Edinburgh International Conference Centre (EICC)

EICC Lennox suite - Exhibition

Located in central Edinburgh, the EICC is custom built to handle large numbers in multiple rooms. The Lennox suite in particular, with its adaptable moving floor, lends itself perfectly to car launches. With a maximum capacity for 2,000 delegates, 30 one-tonne rigging points and direct access from the Loading bay via a turntable, you will be well-catered for. Especially impressive is the ability to suspend a car of your choice in the foyer, also visible from the outside as your delegates arrive. Find more about EICC.

Hill of Tarvit Mansion, Fife

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The Lower Lawn and Courtyard at Hill of Tarvit offer excellent locations for cars to be positioned with the house or rolling Fife countryside as a backdrop. Within the house guests can enjoy a drinks reception and presentation in the Gallery, Drawing Room, Library and Dining Room before making their way out on to the south facing terrace with views to the Lower Lawn.  For the right car brand you could also couple the product launch with a round of golf on the house's Hickory Golf Course. Find more about Hill of Tarvit Mansion.

Mar Lodge Estate, Aberdeenshire

Mar Lodge Estate provides the ideal backdrop for a car launch - the road through Inverey to the Linn of Dee, and from the Linn through the ancient Caledonian pine woods to the Lodge would provide some fantastic backdrops, as would the Lodge itself; there's plenty of entertaining space, with the Stag Ballroom (150 pax capacity) and the Lodge's public rooms providing unique, spectacular spaces for press or entertaining. Find more about Mar Lodge Estate.

Meldrum House, Aberdeen

587_Meldrum House from above

For an intimate launch try Meldrum House, a 13th century baronial mansion house, just north of Aberdeen. The 240 acre estate and golf course offers an exclusive, private setting with plenty of space outside for product displays. And thanks to a multi-million pound development, which opened in June 2016, the hotel now boasts state of the art conference facilities, and a new ballroom with sprung floor, capable of taking two cars. Find more about Meldrum House.

Scottish Event Campus (SEC)

SEC Armadilo Hydro exterior

The iconic venues which make up the SEC attract the world's top international artists and are home to some of the UK's largest and most successful exhibitions and conferences. Their location in Glasgow - Scotland's largest city - makes them an extremely strong proposition for all sectors and their infrastructure and resource give them the ideal platform to engage your audience. Read one of their recent case studies, highlighting their flexibility as a venue, when they built a racetrack around the venue for the Ignition Festival of Motoring. Find more about SEC.

MacDonald Aviemore Resort

Approximately 2 hours from Edinburgh or Glasgow, or 45 minutes from Inverness international airport, you can find yourself in the stunning surroundings of the Cairngorms National Park. If you want to pair your event with fresh air, impressive natural surroundings and adventure activities, look no further. Macdonald Aviemore Resort offers a wide range of adaptable event spaces. Their 1000m² Osprey Arena, is an expansive space capable of holding a crowd of up to 1150 people and several cars. With drive in access for large vehicles and heavy equipment and 50kgs per metre suspension, it's a great choice for vehicle launches. Find more about Macdonald Aviemore Resort.

Fingal

Fingal ballroom suite

Scotland's first 'boutique' hotel and a former lighthouse boast, the 239-foot-long MV Fingal is a £3.5M conversion into a luxury 23-bedroom hotel that is moors up alongside the UK's top visitor attraction, the Royal Yacht Britannia in Leith. The spectacular Ballroom seats 80 guests and features a movable skylight (large enough to lower a car through), perfect for a launch with a difference. Find more about Fingal.

Glasgow Riverside Museum of Transport

Riverside Museum

The Riverside Museum, Scotland's Museum of Transport and Travel is the new home for Glasgow's world-class Transport and Technology Collection. Set beside the River Clyde, it's the perfect space for clients seeking a topical and fascinating venue in which to hold corporate events. The Museum's magnificent collection can be enjoyed exclusively by guests attending a private evening event, so why not host a drinks reception (up to 1000 pax) or dinner in amongst the old cars, and see if your new product launch will also make history. Find more about Glasgow Riverside Museum of Transport.

Gleneagles Arena

Gleneagles arena

Opened in May 2015, the state-of-the-art facility has capacity for 2,250 guests across 2,500 square metres. A blank canvas for larger events like product launches, exhibitions, concerts and conferences, it has been carefully designed for quick set-ups and ambitious builds, and can display up to 20 cars. Set amongst the rolling hills of Perthshire, this area of Scotland lends itself perfectly to on and off-road driving experiences, and Gleneagles will ensure the most luxury of events. Find more about Gleneagles.

Hopetoun House

Hopetoun exterior night

For an event with a sense of grandeur, visit Hopetoun and discover a place of beauty, tranquillity and architectural magnificence dating from the 17th century. It has been home to the Hope Family since the late 1600's and the present Lord Hopetoun and his family still live in Hopetoun House. The façade and driveway provide the perfect backdrop for photo shoots and car launches, while inside is perfect for drinks receptions, meetings and dinners that are guaranteed to impress. All this and only 20 minutes from Edinburgh International airport. Find more about Hopetoun House.

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