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Celebrating St Andrew's Day in Paris

Marios Koutentakis, Marketing & Communications
2 minutes • December 13, 2024

This November, VisitScotland Business Events celebrated St Andrew’s Day with networking events in Paris, joined by five Scottish business events industry partners.

Held over two days, the events were designed to showcase Scotland’s corporate events, meetings, and incentive travel offerings to a selected group of French corporate and intermediary event agents.

VisitScotland Business Events team and Scottish Partners

VisitScotland Business Events team and Scottish Partners

A Scottish Welcome Abroad

Planting activity with event guests

Planting activity with event guests

Focus on nature

The St Andrew's Day event took place on 28 November at the Victoria Palace Hotel in Paris. Accompanied by delicious Scottish-inspired drinks and canapés, the Scottish partners had the opportunity to present sustainable elements of their businesses to a targeted group of French event organisers and decision-makers who were eager to learn about the sustainable credentials of Scottish venues and Destination Management Companies (DMCs).

After the presentations, our guests and partners took part in immersive and engaging group activities, including creating their own plants for their office spaces with the help of Green Lab. These activities helped forge connections between the guests and partners while participating in a fun and creative task.

In the evening, guests enjoyed a Scottish fusion dinner made with locally sourced ingredients. To round off the evening, they shared a taste of Scotland on St Andrew's Day with Scotland’s signature food and drink delights.

The following day, the group enjoyed a Scottish-French fusion breakfast in a more intimate setting with leading MICE sales agencies in France. The breakfast provided another opportunity for partners and guests to engage in in-depth discussions about Scotland’s unique offerings and explore how the country aligns with the needs of the French market.

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Anchored around sustainability as the focus this event provided an opportunity for VisitScotland Business Events and our partners to showcase tangible ways that event organisers can integrate sustainable practices into meetings and events.

Sustainability on the menu

Scotland has a strong track record of supporting ecological preservation and environmental sustainability, and as a destination it offers a holistic approach to business events, providing opportunities for personal rejuvenation and corporate social responsibility, supported through our Journey to Change proposition.

Anchored around sustainability as the focus this event provided an opportunity for VisitScotland Business Events and our partners to showcase tangible ways that event organisers can integrate sustainable practices into meetings and events.

Lindsay Neilson is presenting to the group of guests.

Lindsay Neilson is presenting to the group of guests.

Scottish partners in attendance

Over the two days, the following Scottish partners in attendance engaged with French event organisers and decision-makers who are considering Scotland for their next corporate meeting or event.

  • Brook Green DMC
  • K&N Travel
  • Cameron House
  • Winton Castle
  • Kimpton Charlotte Square & InterContinental Edinburgh The George

Kate Galloway, MD of K&N Travel, said: “Having worked with the French Business Travel market for 28 years, it was a great opportunity for K&N Travel to promote our Sustainability message and outline creative programmes in partnership with a variety of Scotland’s top private venues and hotels. VisitScotland Business Events and Interface Tourism expertly organised the evening of presentations followed by fun networking opportunities, allowing us to rekindle old friendships and make new connections.”

Are you a European incentive or meeting planner from a corporate organisation or intermediary agency, or a Scottish business interested in participating in future opportunities?

If so, we’d love to hear from you - please get in touch!

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