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Bringing Scotland To Birmingham

Enya Rice, Marketing & Communications
1 minute • November 29, 2023

On 31st October, the VisitScotland Business Events team and eight Scottish partners exhibited at CHS Birmingham, which took place at the ICC Birmingham and attracted more than 300 event agents, corporate and association buyers from across the UK.

The team and VisitScotland's partners had some comprehensive conversations on the stand with a mix of appointments and walk-ons with previous clients and new connections to discuss upcoming events that will potentially take place in Scotland ranging from intimate board meetings to a large conference due to take place in 2026.

 

CHS Birmingham 2023 stand and partners

Who attended with us?

“

CHS shows continue to be a firm favourite with suppliers and buyers, and provide us with an excellent opportunity to showcase Scotland to the domestic market.

This year's Scotland stand had a great mix of partners, four of which were first time exhibitors at the show. Partners included:

  • Assembly Rooms, Edinburgh
  • Cameron House
  • Crieff Hydro Family of Hotels
  • Fairmont St Andrews
  • Meetings Perthshire
  • Old Course Hotel, Golf Resort & Spa
  • The Hoxton, Edinburgh
  • University of Edinburgh, Hospitality & Events Collection

Lindsay Neilson, Senior Corporate & Incentive Business Development Manager - UK & Europe, VisitScotland Business Events said: "CHS shows continue to be a firm favourite with suppliers and buyers, and provide us with an excellent opportunity to showcase Scotland to the domestic market. As a result, we have had an increase in the number of stand partners from last year's event and it is looking likely that this will increase again for next year.

"We had some exciting conversations on the stand both for events and for incentives. I look forward to seeing the outcomes of these talks and hope to see some familiar faces in Scotland in the coming months and years."

The next CHS show will take place on 23 April 2024 at The Royal Armouries in Leeds.

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