Are you organising a business event in Scotland? Then the Transformation Protocol is here to help you.

The VisitScotland Business Events Transformation Protocol is a network of contacts in key organisations across Scotland who have pledged to support VisitScotland elevate business events in Scotland to a new level.

Building on Scotland's foundations

Every year Scotland hosts hundreds of business events - association conferences, corporate meetings, and incentive events. Scotland is a fantastic host country with an outstanding international reputation for the quality and professionalism of events we organise. Scotland's success is in no small part down to the incredible academic strength we have across all of our cities, and the award-winning work undertaken by our convention bureaus, universities, and key venues to work together and with those academics to attract events to Scotland. Built on these foundations Scotland will continue to be a key destination for events for years to come.

New connections and ideas

What the transformation Protocol offers is access to a group of national partners who can be brought into the event bidding and delivery process at key times, to truly transform the outcomes that any given event held in Scotland can deliver.

Business events are gatherings of experts and professionals, global leaders. When they come to Scotland there is an added opportunity to engage with them and to make new connections to partners who might not normally attend the conference. This could include an introduction to one of Scotland's national innovation centres, arranging meetings between key delegates or business leaders and Scotland's inward investment agencies, or gathering global experts and Scottish policy leads to exchange ideas on anything from cardiovascular surgery to new financial technology.

Making an impact

The connections we can make, the opportunities we can offer, will be different for every event. But we know event organisers are deeply concerned with the impact they can have on a destination, the transformations they can trigger. They are aware of the collective knowledge they curate and want to engage with destinations who appreciate this and take concrete steps to realise this potential.

The Transformation Protocol is a service that will allow Scotland to lead the world in the depth of engagement we can offer to event organisers.

There is no set process, there is no one way this can work - it all starts with a conversation. Get in touch with the VisitScotland team today and together we can explore what can be made possible for your events and your clients.

For more details, please find here the Transformation Protocol handbook.