IBTM World provides the perfect platform from which to influence the global meetings and incentives industry. This trade show brings together senior buyers with quality suppliers from around the world. IBTM World welcomed over 10,000 visitors in 2022. Over 2,200 of these were top level hosted buyers who met strict qualification criteria in terms of buying power.

Date & Location:

28 - 30 November 2023, Barcelona, Spain 

Target Audience:

  • Business travel management companies
  • Corporate organisations
  • Incentive agencies
  • Independent meeting planners
  • International associations and societies
  • Professional conference organisers
  • Not for profit and government organisations


This trade show attracts international buyers and exhibitors over a three day period. VisitScotland takes a stand in the exhibition and invites Scottish partners to exhibit alongside them. IBTM World is very much appointment-driven and attracts a significant proportion of hosted buyer programmes. A number of opportunities exist both during and outside of the show to meet association buyers and MICE agents.

VisitScotland stand attendance includes: 

  • Personal seated pods equipped with individual plasma screen with HDMI connectivity, lockable storage and branding
  • Internet access
  • Pre-show marketing by VisitScotland
  • Access to your own personal online portal on the ibtm world website 


TBC. Please note that this cost won't cover travel and subsistence.


Please register your interest here to attend IBTM World 2023.

The deadline for registration is 31 May 2023.

Please note that spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.

Like other public bodies, we are carefully considering the impact of the challenging economic situation on our own activities. At this stage it is unclear what the budgetary position will be. We are therefore reviewing our expenditure and looking at how we can ensure the best use of any available funds. With the caveat that we will not know about IBTM World until February 2023 at the earliest, and with a degree of certainty that we cannot exhibit at all trade shows, we invite you to register your interest.

Full T&Cs of Events and Exhibitions

For more information, please contact Lindsay Neilson.