ibtm world provides the perfect platform from which to influence the global meetings and incentives industry. This trade show brings together senior buyers with quality suppliers from around the world. ibtm world welcomed 15,000 visitors in 2018. Over 3,000 of these were top level hosted buyers who met strict qualification criteria in terms of buying power.

Date & Location:

19 - 21 November 2019, Barcelona, Spain 

Target Audience:

International incentive and meeting planners


This trade show attracts international buyers and exhibitors over a three day period. VisitScotland takes a stand in the exhibition and invites Scottish partners to exhibit alongside them. ibtm world is very much appointment-driven and attracts a significant proportion of hosted buyer programmes. A number of opportunities exist both during and outside of the show to meet association buyers and MICE agents.

VisitScotland stand attendance includes: 

  • Personal seated pods equipped with individual plasma screen with HDMI connectivity, lockable storage and branding
  • Internet access
  • Hospitality throughout the show and various on-stand events to attract buyers
  • Pre-show marketing by VisitScotland
  • Access to your own personal online portal on the ibtm world website 


£6,750 + VAT. Excludes flights, accommodation and subsistence


Registration is now closed.

Limited Spaces Available. Please note that spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection. Selection will not be made on a “first come, first served” basis.

Full T&Cs of Events and Exhibitions.