IBTM World provides the perfect platform from which to influence the global meetings and incentives industry. This trade show brings together senior buyers with quality suppliers from around the world. IBTM 2021 welcomed over 7000 visitors in 2021. Over 1400 of these were top level hosted buyers who met strict qualification criteria in terms of buying power.

Date & Location:

29 November - 01 December 2022, Barcelona, Spain 

Target Audience:

  • Business travel management companies
  • Corporate organisations
  • Incentive agencies
  • Independent meeting planners
  • International associations and societies
  • Professional conference organisers
  • Not for profit and government organisations


This trade show attracts international buyers and exhibitors over a three day period. VisitScotland takes a stand in the exhibition and invites Scottish partners to exhibit alongside them. IBTM World is very much appointment-driven and attracts a significant proportion of hosted buyer programmes. A number of opportunities exist both during and outside of the show to meet association buyers and MICE agents.

VisitScotland stand attendance includes: 

  • Personal seated pods equipped with individual plasma screen with HDMI connectivity, lockable storage and branding
  • Internet access
  • Pre-show marketing by VisitScotland
  • Access to your own personal online portal on the ibtm world website 


£6,750 + VAT. Please note that this cost does not cover travel and subsistence.


Please register your interest here to attend IBTM World.

The deadline for registration is 5th August 2022.

Please note that spaces are strictly limited for all opportunities. VisitScotland needs to ensure that the mix of suppliers meets the need of the buyers and therefore reserves the right to make the final selection.

Full T&Cs of Events and Exhibitions

For more information, please contact Lindsay Neilson.