For the first time, Business Events is allowing collaborating partners and DMOs to take the reins on a specific familiarization trip which will have UK & Ireland buyers recruited through the Business Events team. This is a fantastic platform to let strong MICE agents experience what your region and venues has to offer and start cementing new relationships.

DATES & LOCATION:

  • September 2019
  • March 2020

TARGET AUDIENCE:

UK & Ireland MICE buyers

FORMAT:

It’s an educational trip on a familiarization trip format. All flights will be covered by VisitScotland, and this will allow specific regions or a variety of close working venues and suppliers to have the opportunity to showcase the strong MICE offering available.  You would also benefit from our own VisitScotland marketing and pre-fam trip exposure through social media, and one of the UK Market Managers would co-host the trip.  All elements of the trip including itinerary planning would need to be fully covered by the region/venues apart from buyer flights.

OPEN FOR PROPOSALS AND INTEREST FROM JUNE 2019

VisitScotland Business Events only offering two opportunities to host these newly created trips this year: September 2019 and March 2020 (dates can be chosen by the host/s).

If you would like more information or wish to request one of the trips, please contact Theresa Ring – 01334 466004 or Katherine Nelles – 0131 4722140.