We offer a wide variety of marketing opportunities that will provide you with the very best platforms for promoting your business to meeting, incentive, conference and exhibition (MICE) buyers in key markets across the world..

You'll find a range of different formats to suit your budget and requirements, from large scale international exhibitions to intimate networking dinners.

See your target market below to explore the marketing platforms currently available. Please check back to this page regularly, as marketing opportunities will be updated as soon as they become available.

Our biggest aim is to help facilitate a safe and swift return to doing business, embracing the changes, challenges and new opportunities.

UK & Ireland

The UK sits strongly as the largest market for Corporate & Incentive (C&I) business events coming into Scotland.  Home to the headquarters of some of the top global MICE agencies and corporate offices, we offer a range of engagement platforms targeting buyers based in the key hubs within London, South England, The Midlands and North of England. The UK team now also covers Ireland as a developing market with a key corporate focus on Scottish sector related companies.

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Key markets within Europe include Germany, France and Spain.  VisitScotland Business Events pursues a targeted marketing strategy in Europe, focusing on the German-speaking and French markets, where we have representation for sales, marketing and PR activity.  There are a number of marketing platforms available for Scottish partners interested in developing their presence in these markets including trade missions, workshop events, fam trips and press opportunities.

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No opportunities at the moment.

The Americas

We offer a range of platforms targeting the lucrative markets in the Americas including USA, Canada and South America. You can join us at events such as IMEX America and the Latin America Incentive Travel Exchange, Sales Missions and Meeting and Incentive Forum. With the increased levels of direct flights into Scotland and the strong dollar the North American market represents a great opportunity at this time with unprecedented levels of interest in Scotland coming from North America, the largest International market for Scotland and indeed the largest MICE market globally.

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Emerging Markets

Increased flight connectivity through Middle Eastern hubs and a new direct flight route from China, is transforming the visitor profile from emerging markets, resulting in groups travelling from further afield to Scotland.  If you are interested in developing your business in China, Middle East and India, or are witnessing increasing business from other emerging markets, please get in touch with Lindsay Neilson to discuss opportunities. Due to the nature of these markets, many agents work with clients in both MICE and high end leisure situations. VisitScotland's Leisure and Business Events teams collaborate where appropriate when targeting certain markets.

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