Meet in Scotland 2017
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About us

Marketing opportunities

VisitScotland Business Events offers a wide variety of marketing opportunities that will provide you with the very best platforms for promoting your business to meeting, incentive, conference and exhibition (MICE) buyers in key markets across the world. You’ll find a range of different formats to suit your budget and requirements, from large scale international exhibitions to intimate networking dinners and free website listings. See your target market below to explore the marketing platforms currently available. Keep an eye on this page, as we regularly add up-coming opportunities.

UK & Ireland

Accounting for 40% of overall enquiries, The UK sits strongly as the largest market for Corporate & Incentive (C&I) business events coming into Scotland.  Home to the headquarters of some of the top global MICE agencies and corporate offices, we offer a range of engagement platforms targeting buyers based in the key hubs within London, South England, The Midlands and North of England. The UK team now also covers Ireland as a developing market with a key corporate focus on Scottish sector related companies.

List of opportunities:


69% of all inbound international MICE visitors into Scotland come from Europe, representing 55% of expenditure.  Key markets within Europe include Germany, France and Spain.  VisitScotland Business Events pursues a targeted marketing strategy in Europe, focusing on the German-speaking, French and Spanish markets, where we have representation for sales, marketing and PR activity.  There are a number of marketing platforms available for Scottish partners interested in developing their presence in these markets including trade missions, workshop events, fam trips and press opportunities.

List of opportunities:

The Americas

We offer a range of platforms targeting the lucrative markets in the Americas including USA, Canada and South America. You can join us at events such as IMEX America and the Latin America Incentive Travel Exchange, Sales Missions and Meeting and Incentive Forum. With the increased levels of direct flights into Scotland and the strong dollar the North American market represents a great opportunity at this time with unprecedented levels of interest in Scotland coming from North America, the largest International market for Scotland and indeed the largest MICE market globally.

List of opportunities: 

No opportunities at the moment.

Emerging Markets

Increased flight connectivity through Middle Eastern hubs and a new direct flight route from China, is transforming the visitor profile from emerging markets, resulting in groups travelling from further afield to Scotland.  If you are interested in developing your business in China, Middle East, India and Russia, or are witnessing increasing business from other emerging markets, please get in touch with Lindsay Neilson to discuss opportunities. Due to the nature of these markets, many agents work with clients in both MICE and high end leisure situations. VisitScotland's Leisure and Business Events teams collaborate where appropriate when targeting certain markets.

List of opportunities:

No opportunities at the moment.

VisitBritain educational workshops for the Business Events industry

Educational workshops planned from the VisitBritain Business Events team up until 31st March 2020. At each workshop the workshop organisers will invite international event planners to share their knowledge and expertise, it's a great opportunity to speak with planners directly on what they are looking for. Each workshop will last for two days, to allow more time for discussion, networking and knowledge sharing. Ideal for venues, hotels and service providers.

List of workshops:

  • Internationalisation of Your Product | 21 & 22 January 2020, Newcastle Gateshead

If you would like to attend any of the above workshops or have any queries, please contact Jamie Ades at

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